Employer Branding

We bring clarity to the process and finesse to the execution

Too often confused, an employer brand reflects the current and future image of your organization, not your logo or tagline. Your employer brand describes the relationship between your organization and the employment market. It conveys where you are going and expresses your organization’s orientation.

Despite what others may tell you, an employer brand cannot be created, because it already exists as a fact.

Collaborating with your organization through a rigorous and disciplined process, we will uncover the employer brand that makes you say, “Yes, that’s us!”Once the discovery phase is complete, we’ll work with you to develop communications materials that will expose the brand to your target audiences, both internal and external. You will receive an employer brand workbook for your internal audience and a recruitment campaign for your external one.

These materials work in concert to help current and future employees understand exactly what kind of organization they work for and how best to orient themselves towards a common vision of success.

Uncovering your organization’s employer

brand will allow you to concentrate on just those candidates who are interested in working for an employer like you.Read our white paper. Get to the heart of it: Developing your employer brand.

 You’ll stop wasting valuable time and money on candidates who don’t fit your corporate culture and who’ll probably leave in six months anyway.

When you promote your employer brand as it exists, you’ll improve your retention rates and reduce your ultimate cost per hire.